Key Lime Interactive Webinars

E-Retailers Pin Their Attention on Pinterest

May 15, 2012 | e-commerce platforms mCommerce Social Media

As we’ve all discovered by now, Pinterest is the hottest new social sharing site boasting an enormous following as its popularity has increased exponentially in recent months. Exceeding 10 million unique visitors each month, Pinterest will likely be on center stage as the future of e-commerce social media marketing efforts plays out.
After some consideration and discussion with pinners of all ages, we credit its growth to a few specific things…

Industry Study: Today’s Retail Customers Report Their Needs and Expectations of a Mobile Shopping Experience

January 31, 2012 | e-commerce platforms mCommerce mobile usability

Key Lime Interactive conducted a study aimed at understanding mobile shopping behavior. The results reveal key features users require, at-home and in-store mobile shopping behavior, and more.
In today’s consumer landscape we see retailers expanding and spending time to enhance their mobile offering in an effort to increase conversion on their mCommerce sites and apps. Often times, as they aim to keep up with the rapid pace of mobile growth, retailers fail to align their business objectives with their target end-user’s mindset, behaviors and preferences. To mitigate this problem Key Lime Interactive (KLI), a leader in mobile consumer experience testing and design, conducts frequent surveys to understand usage, trends, expectations, needs and preferences of retail consumers so that they may offer their clients current and relevant actionable recommendations for innovative, consumer-driven interfaces.

8 Tips: Improve Design & Increase Mobile Commerce Conversion

October 21, 2011 | e-commerce platforms mCommerce mobile roi of usability testing usability

Real users reveal trends. KLI takes note.
As top retailers strive to increase their mobile presence KLI continues to launch studies of all shapes and sizes to explore mobile trends. In the process our researchers are gaining intimate knowledge about the general expectations of today’s consumer and the love/hate relationship they’re developing with their favorite retailers.
As they shop on their smartphone or tablet “consumers don’t want to pinch and drag screens around and accidentally click unintended links. They don’t want to be autocorrected or type in 16-digit credit card numbers” says Rebeca Lergier, Sr. User Research Director at KLI. “They’re seeking simplicity; automatic detection, visual cues, one-click checkouts… We’ve gotten to the point where we can see pain points a mile away.”

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