BEFORE – Determining if XR is Right for You
Formative and explanatory
Our team of XR & UX experts will guide your strategizing efforts, helping you identify the best applications for the technology in your case. Don’t know if XR is appropriate for you? We can help with that too by modeling the costs and benefits of using XR to enhance your organization or product.
- Contextual Inquiry
- Task & Error Analysis
- Cost-Benefit Analysis
- Discrete Event Simulation
DURING – Optimizing your XR Design & Development Process
Generative and Synthetic
We support the creative process at all levels, aiding designers and engineers in asset development by helping them account for usability factors that enhance the efficacy of an end product. If your needs are more long-term, our on-site researchers have experience in integrating with day-to-day team operations to support production iterations.
- Onsite Services
- Design Assessment
- Biometric Studies
- User and Usability Testing
Want some pointers right now?
In this webinar, we talk about the importance of first impressions in creating a successful VR experience. All too often we see enterprise companies invest in VR experiences, but fail to execute with an onboarding experience that creates engagement. Learn more by watching our latest webinar.
eXtended Reality Experts
Marina Roselli, a NYC based UX Researcher/Designer specializing in eXtended Realities (XR). At heart, she is a problem solver, a storyteller, and a gamer with a knack for providing band-aids to customer’s pain points.
She has worked as the UX lead in VR/AR production teams, crafted UX award-nominated immersive experiences on Oculus and Vive, and designed the educational VR game “Clear the Air” at the cornerstone of the government of Canada’s nationwide “Pursue Your Passion” campaign. As a researcher, Marina has worked for enterprise-level companies by relying on her expertise in perception and cognition to make actionable recommendations. She loves talking about tutorialization and transformative XR experiences.