Date: September 25, 2020
Key Lime Interactive’s 3rd EmTech Masterclass just concluded, and it sparked a lot of great discussions! The session focused on how to create great voice tech experiences and how to get people to fall in […]
Date: July 15, 2020
The 2nd Masterclass session of our new EmTech series focused on the topic of Mobile Augmented Reality (AR) and how to prepare your brand for Mobile AR. If you weren’t able to attend, you can […]
Date: May 29, 2020
In lesson 1 of our new Masterclass series, VR research expert Ayush Bhargava tells you why your VR team needs to nail self-representation and scale from the get-go.
Date: November 8, 2018
Data-rich, but insight poor” has become adage, “most of us collect more data than we will ever need… it just sits there!” stated Sharon Davison, SVP of Client Insights…
Date: July 12, 2018
When designing products that require skill and training to use, such as medical devices, seeking input from expert users is crucial. Their experience and perspective help ensure the device meets the needs of users (and […]
Date: May 22, 2018
Everyone has experienced their fair share of frustration using voice-command products, whether it is your smart home assistant, your car, your bank’s customer support hotline, or the latest VR or mobile app games. Join Key […]
Date: March 15, 2018
We’ve found that the first few minutes of a VR experience can entice users to delve deeper or make them lose interest completely. Join Rick, Levi, and Eugene for a thirty minute exploration of how […]
Date: February 7, 2018
Artificial Intelligence (AI) is evolving. Steve Foster, VP of Client Insights at Key Lime Interactive predicts this evolution, or even revolution, is gaining speed and that UX Researchers, known experts in considering the human experience, […]
Date: January 9, 2018
We’re told artificial intelligence (AI) is all around us, but what is it really? What does it mean when machine learning (ML) is used? Should I fear AI? How are people utilizing these technologies? Join […]
Date: November 30, 2017
The American consumer is changing. Join Key Lime Interactive’s VP of Client Insights, Steve Foster, as he discusses the importance of inclusion in a multicultural world, factors of diversity, and how collecting biometrics information during […]
Date: August 25, 2016
Working under the pressure to meet market demand, in early 2016 KLI recognized that we needed to formalize a research model that was unconventional. Our clients immediately needed research that was efficient; fast and multiple […]
Date: July 28, 2016
Are you interested in performing Competitive Benchmarking research for yourself or a client, but don’t know where to start? Please join KLI’s Director of Quantitative Research, Dana Bishop and User Experience Researcher, Phil McGuinness who […]
Date: May 19, 2016
If you do quantitative research, I’m sure you’ve had this problem before. You’ve figured out how you want to test your site, and identified the perfect methodology, only to realize you need to decide on […]
Date: April 27, 2016
In the third and final segment of our body & facial expression webinar series, we will talk about how to automate the analysis of facial responses to understand your user’s emotions. Facial analysis is one […]
Date: April 7, 2016
Obtaining feedback from users during a research study is not always just about listening to what people have to say. As researchers, we should listen to what participants tell us while also focusing on their nonverbal […]
Date: March 30, 2016
With the rise in popularity of Lean UX, Agile, and DevOps, UX professionals are facing continuing pressure to complete their work in shorter time periods than ever before. How are we supposed to identify […]
Date: March 17, 2016
Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening […]
Date: January 26, 2016
In its 2015 Holiday Shopping Report, Key Lime Interactive (KLI) reveals the results from its January post-holiday survey of 500 consumers. The report focuses on consumer spending behavior as it relates to online and mobile […]
Date: December 22, 2015
Being an effective moderator is one of the most important skills a user experience researcher can master. Being a good moderator is more than reading from a test script, it involves all of the complex […]
Date: September 15, 2015
mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not a digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 […]
Date: July 31, 2015
We wanted to understand our user’s mental journey while interacting with a product. How do you get real-time moments of truth during Think-Aloud-Protocol? So, we created this tool to help us tell a better story. […]
Date: July 7, 2015
Key Lime Interactive (KLI) releases its bi-annual Auto Insurance Mobile Competitive Index report in June and December. This bi-annual report will feature eight of the largest Auto Insurance insurance companies in the U.S., including State […]
Date: May 20, 2015
Journey Maps are an easy illustration that accurately represents the current customer experience with your product or service. Journey Mapping is a critical way to capture all of the major touch points that exist across the omni-channel […]
Date: April 2, 2015
On April 2nd, our Principal Researcher & Director, Andrew Schall, and User Experience Researcher at Facebook, Jennifer Romano Bergstrom, gave an in-depth LIVE webinar on eye-tracking the user experience. Eye-tracking is now more accessible to […]
Date: March 24, 2015
Key Lime Interactive (KLI) releases its brand new Mobile Home/Renter’s Insurance Competitive Index Report at the end of March. This bi-annual report will feature eleven of the largest home and renter’s insurance companies in the […]
