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In user experience research, all methodologies fall on a scale from Qualitative to Quantitative. As you move across this gradient, the usefulness, potential questions answered, and results garnered change categorically. It’s important to understand the difference between the types of data, and to know when which type of method is appropriate.

As consumer expectations for interactions with public-facing websites continue to grow, so do the expectations that users have for experiences with intranet sites.

This paper will present five best practices taken from public-facing web design. While there are undoubtedly some key differences between internet and intranet web design, there are also key commonalities between the two as it relates to the tactics and strategies being employed during the user-centered design process.

A successful Customer Journey Map (CJM) should capture the various stages of interactions and experiences with your brand from a customer’s perspective. More importantly, however, it should visually present the emotional responses that the experience generates with your users. But once you have completed your CJM, how can you evaluate its effectiveness?

What builds trust? How do you know a partner will be an innovator and not an order taker? What is the general make up of a successful relationship?

We revealed the top ten questions your usability research partner must be able to answer before you sign on the dotted line.

An exciting array of new smart wearable devices are available to consumers, but very few have proven useful enough to become a staple of our daily lives.

Wearables are becoming more and more popular with brands, such as Apple and FitBit, who are reinventing the wheel. Interested in doing some usability testing with wearables? You’re not alone.

In this paper, we walk through five key considerations that need to be made specifically for wearables, how to implement them, and why they’re so important.

We survey 500 consumers bi-annually to gather feedback about how customers prioritize various features and capabilities to understand how credit card companies can increase satisfaction among their customers in the mobile touchpoint. 2/3 of smartphone owners surveyed have used their credit card company’s mobile site or mobile app. However, only 46% are satisfied with the mobile offerings provided by their credit card company.

In this brochure, we’ve extracted some top insights into Best Practices to consider for credit card mobile sites and apps.